peji bar
meta ads
+ art direction
+ design
+ image generation
+ copy
+ design
+ image generation
+ copy
Designed and directed a series of Meta Ads focused on clear communication and targeted audience engagement, built around three visual directions: running, Costa Rica lifestyle, and hiking. Each tailored to specific audience segments. The result was a set of visually distinct, performance-driven creatives optimized for paid social, with all imagery fully generated using AI to enable scalability, speed, and creative consistency across variations.