sila by novak djokovic
meta ads & instagram
+ art direction
+ design
+ image generation
+ social
+ design
+ image generation
+ social
Led art direction, design, and image generation for SILA’s social and paid media, creating a scalable visual system to communicate a complex, performance-focused brand positioning. Developed a set of clear, adaptable creatives optimized for Instagram and Meta Ads, combining minimal layouts, strong hierarchy, and AI-generated imagery to ensure consistency, speed, and flexibility across campaigns.
